Best practices for creating, personalizing, and monetizing content at scale in a modern B2B marketing model

If data is the oxygen that runs the modern commercial engine, content is the gasoline required for combustion.

Unfortunately, most marketing organizations are not very good at organizing, personalizing, and distributing their content. The majority of CMOs lack several critical elements in their arsenal: a universal targeting taxonomy, a consistent message across the revenue cycle, and full control over the content that goes through digital, mobile, and social channels.

In this video you will learn:

1. Why a content architecture is essential to aligning your content with your go-to-market strategy.
2. How to get control over content compliance, relevance, and impact across every stage of your revenue cycle.
3. Practical ways to active personalized and persona-based content across as many channels as possible.
4. How to use AI, advanced analytics, and digital technologies to generate personalized content experiences at scale.

Read the in-depth research on how your organization can execute a connected content strategy

A Connected Content Strategy aligns your growth strategy with the go-to-market campaigns and selling motions that will drive revenues, margin, and share growth. In practice, a Connected Content Strategy acts as a "middleware" that connects your umbrella brand positioning, value proposition, and messaging with the activities, programs, and channels that engage your customers and prospects at every stage of the revenue cycle.

Get an in-depth look at Connected Content Strategy with our white paper.

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