A proud affiliate of the Horizon Media family, we are a full service B2B practice  – part consultancy, part agency, part institute – that helps companies achieve sustainable, scalable revenue expansion by aligning sales, marketing, and service around a common purpose:  growth.

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Why we built GreenThread

The growth formula has changed. Everyone is scrambling. Digital transformation is a business imperative, but many companies are still operating in silos—little interaction or collaboration between the end-to-end revenue operations of marketing, sales, and service. We created GreenThread because we know there’s a better way for you to grow—sustainably, responsibly, and with scale.


A Track Record of Success

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Chris Hummel - President
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Chris is a two-time Fortune 500 CMO who weaves agile sales, product and marketing strategies together to create shareholder and customer value. He previously led sales, marketing, service and product teams at world class companies, including Oracle, SAP, Schneider Electric, Siemens, and United Rentals. Hummel’s career highlights include tripling United Rentals’ ecommerce revenue while overhauling the brand positioning; implementing a new demand generation model at Schneider Electric that helped grow company revenue by 13 percent; and leading a complete commercial transformation of Siemens Enterprise Communications into a new brand, “Unify.” He is also the co-author of "Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth."

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Stephen Diorio - EVP, Growth Strategy
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Stephen is an established authority in commercial transformation, sales and marketing performance management, and Revenue Operations, having helped over 100 organizations to reengineer their revenue operations to accelerate growth and become more data-driven, digital, and accountable.

Over the last 30 years, Stephen has helped over 100 leading brands - including: Armstrong, American Express, CBS, DuPont, IBM, Janus, Morgan Stanley, PwC, Ricoh, SunTrust Bank, Staples, UPS, and US Bank - to reengineer their commercial strategies, technology portfolios, and revenue operations to accelerate growth and become more data-driven, digital, and accountable.

He has authored over 25 research publications and books that connect growth investment to firm value including: Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth (Wiley, 2022)”, “Beyond e: 12 Ways Technology Will Transform Sales & Marketing Strategy (McGraw-Hill, 2002)”.Stephen works with leading academics to advance the science of growth as a Senior Fellow at the Marketing Accountability Standards Board and the Wharton Customer Analytics Initiative.

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Revenue Enablement Institute
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CA team of leading academics, experts, and executive practitioners arming a new generation of growth leaders with state-of-the-art management tools, skills, capabilities, and practices to accelerate revenue growth. A B2B practice which develops research, education, and management tools to help a new generation of growth leaders transform sales, marketing, and services to enable revenue growth across the enterprise. VISIT REI