We're GreenThread,

a B2B practice that gives enterprises the agility they need to adapt to changing buyer behaviors throughout the revenue cycle.

Our Services

Align and Connect your Customer-facing Functions to Maximize Growth.

Powered by deep research from the Revenue Enablement Institute, our innovative faculty of experts and unique business insights give growth leaders the edge they need to succeed. As marketing and sales become more data-driven and capital-intensive, we’ll optimize your go-to-market investment mix and provide you with effective solutions that address your unique needs.

Data-Driven Growth Strategies

Connected Content

Revenue Operations

Thought Leadership Selling Programs

Account-Based Marketing (ABM) at Scale

Optimization of Owned Media

Omnichannel Marketing and Selling Motions

Customer Value Management


A Track Record of Success

Chris Hummel


Chris is a two-time Fortune 500 CMO who weaves agile sales, product and marketing strategies together to create shareholder and customer value. He previously led sales, marketing, service and product teams at world class companies, including Oracle, SAP, Schneider Electric, Siemens, and United Rentals. Hummel’s career highlights include tripling United Rentals’ ecommerce revenue while overhauling the brand positioning; implementing a new demand generation model at Schneider Electric that helped grow company revenue by 13 percent; and leading a complete commercial transformation of Siemens Enterprise Communications into a new brand, “Unify.” He is also the co-author of "Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth."  

Stephen Diorio

EVP, Growth Strategy
A leading authority in go-to-market transformation, sales and marketing performance management, and revenue operations, Stephen has helped over 100 organizations to reengineer their revenue operations to accelerate growth and become more data-driven, digital, and accountable. He has authored several books on commercial transformation including "Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth." Stephen is also Managing Director of the Revenue Enablement Institute, and a Senior Fellow at the Wharton Customer Analytics Initiative.

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